Your business doesn't need to be innovative to succeed, although an innovative business will generate larger profits and its customers will become more loyal. The first step to becoming a more innovative organisation is to prepare a plan of action for improving the way you develop, manage and market your products and services.

So.. innovation is good; good to think about, good to talk about, but not so easy to achieve. Innovation demands that everyone within an organisation must know what’s happening, what’s to be done and how to do it (as a united front).

This is, in effect, whole-business evolution, and as such, business processes and methodologies must be re-worked. Although beneficial to the business in the longer term, to be fully effective, this approach requires significant short-term commitment and resource. Securing this commitment is a very common barrier to innovation.

Innovation Police offer 'Proposition Recycling', a highly effective alternative to larger-scale innovation. It can be described as; a rapid deployment of focused innovation, aimed squarely at the profitability of existing products and services.

Essentially, Innovation Police re-evaluate and re-work components of a product portfolio, the aim being to create new products, and enhance older ones, so to target new and existing customers in more appealing and profitable ways.

In recent 'lean' times, the cost of developing new products has come under close scrutiny; as a result, comprehensive product innovation is one objective rarely accomplished. Yet the demand for more innovative and feature-rich offerings continues to grow.

'Proposition Recycling' is a cunning approach to business innovation; offering great results in a short period of time, and because of a prior understanding and awareness of the products that form the basis of new products, this approach has the benefit of having a low impact on business resource.

‘Proposition Recycling’ comprises a powerful methodology for exploring and enhancing the value of products. Our independent consultants work closely with your product development, management and marketing functions, breathing new life, value and relevance into your product portfolio.